The age-old saying that any press is good press is a sentiment that Nissan Motor Company is praying still holds some truth to it; that simply getting your name splashed across the headlines and receiving some notice is a benefit that outweighs any negative content in a story. You might even go so far as [...]
Toyota Makes the Prius Even More Practical
on February 6, 2019If we were to prepare a Venn diagram of (i) current auto news and (ii) Christmas Lists to Santa, one might imagine the overlap consisting of ridiculous commercials featuring upper middle-class spouses buying new luxury vehicles as a surprise for one another, without the other’s knowledge (or any discussion). That said, it would appear that [...]
Ford Ranger Storm: a ‘Brazilian’ Dollar Mistake?
on January 13, 2019As we move through the latter half of any year, passing through major automotive shows, and seeing the physical realizations of countless concept offerings in showrooms and dealer lots alike there’s usually a diverse array of sentiment to be felt. On one hand, we’re captivated by the exploration of all that is new, be it [...]
Like Horsepower? Got $3.6 Million Lying Around?
on December 12, 2018As of October, the vast majority of current auto news was (understandably) generated from happenings at the Paris Auto Show. A steady stream of unwrapped 2019 offerings was accompanied by proactive glimpses into the near future courtesy of the expected array of concept vehicles. But amidst the blurring blend of progressively eco-friendly, hi-po’d and driver-assistive [...]
Dangerous Assumptions Made in Terms of Driver-Assistive Technologies
on October 29, 2018Whether your visibility of the issue comes as a result of casual news viewing or an active engagement with current auto news, you might have heard some recent concerns over ADAS vehicle safety features. To be clear, such news-worthy concerns don’t have anything to do the wealth of safety features themselves, but with the casual [...]
Autonomous Vehicles: The Sum of Their Parts
on October 11, 2018These days, you don’t have to dig deep into current auto news to find daily headlines detailing the advances in autonomous driving technology. Opinions differ on this divisive topic, but the timelines are growing evermore aggressive, as innovators seem to be tripping over each other to be the first one across the finish line. Reassuring, [...]
The Future of Cadillac
on August 24, 2018Often paraphrased, misappropriated and/or translated in error, there is an ancient Chinese curse that states something along the lines of, “May you live in interesting times.” Depending on who you ask, the intent of the words might be either beneficent or damning in nature, but it’s certainly appropriate when talking about current auto news. Never [...]
Toyota Looks for Motivation by Placing Itself in the Crosshairs
on July 12, 2018Any psychiatrist or self-help guru would agree that honest introspection is a key component of effective personal growth. Suffice it to say that the same theory would apply to corporate growth and, based on current auto news, Toyota seems to be holding a mirror up to themselves in order to inform the upcoming chapters of [...]
Mass Sedan Cleanse Feels ‘Almost Biblical’
on June 27, 2018Recently, current auto news has been littered with reports of Ford’s decision to eliminate all cars (except for the iconic Mustang) from its domestic production schedule. Like some kind of Old Testament purging, this strategy leaves Ford with a partially clean slate with which they can re-brand themselves. But elimination of their car segment means [...]
Making Sense of the European Auto Tax Controversy
on May 13, 2018In recent weeks, President Trump has made several public threats to add or increase taxes on European auto imports in the interest of making American auto manufacturing more competitive. These threats are just the latest in a long line of back-and-forth responses related to trade between the US and European Union. While a lot of [...]
