Off-road adventure. Rugged capability. Dependable design. Just plain fun. Cool commercials with catchy tunes. In case you need yet another reason to shop the celebrated Jeep brand at your local Jeep dealer in Colorado Springs, check out the latest event, sponsored by the legendary automaker: the 2016 Crankworx mountain biking festival. What better manufacturer than Jeep, the “Go Anywhere, Do Anything” all-terrain master to sponsor such an exciting event? As the brand approaches its 75th anniversary, the Crankworx event is an ideal kick off, representing the best of the brand’s belief in adventure, courage, and perseverance.
For the sixth year in a row, Jeep has sponsored this raucous ten-day event, which is the biggest mountain biking celebration in North America. Hosted in Windsor, Ontario, on the slopes of Whistler Mountain, to be exact, Crankworx attracts the best of all downhill, endurance, and slopestyle mountain bikers from across the globe. Not to mention their closest friends, family, and fans, totaling approximately 135,000 people.
The connection between Crankworx and the Jeep spirit is obvious, especially to Bill Levasseur, FCA Canada’s Vice President of Marketing. “Part of the Jeep DNA is derived from its prowess for rugged, outdoor adventure, which fits perfectly with this famous B.C. mountain biking event. Also, Crankworx has gone global with events in France and New Zealand, a great reflection of Jeep’s success on the world stage.”
Indeed! And this year’s attendees will be able to take advantage of the Jeep Off-Road Drive Course, an ideal opportunity for Jeep owners and wannabe-owners to drive exciting Jeep models and special editions like the 2016 Jeep Wrangler 75th anniversary edition, Grand Cherokee Overland, newcomer Renegade Trailhawk 4×4, Wrangler Rubicon Unlimited, Wrangler Sahara Unlimited, and Cherokee Trailhawk 4×4.
In addition to the opportunities for test drives and in-person inspections of these latest Jeep models, Jeep loyalists and newbie Jeepers are invited to enroll in the Jeep 360 program, an interactive reward system, which encourages fans to sign up for all Jeep-sponsored Crankworx activities. Jeep brand ambassadors are on hand to help participants sign up using iPads, and don their Jeep 360 wristbands, which are scannable at all Jeep-sponsored festival events. Scanning your wristband provides you the chance to win various Jeep prizes, like white water rafting, heli-skiing, and zip lining tickets, as well as a plethora of Jeep gear, like backpacks, and exclusive access to the Jeep Viewing Lounge, where you can scope out the action of the most intense competitions rounding out the Crankworx festivities.
The event is held between August 12-21, and is the ideal opportunity to get to know the Jeep brand and lifestyle, or further embrace and celebrate it. Either way, an excursion to the 2016 Crankworx festival should be on your bucket list. Better yet, why not plan to arrive behind the wheel of your own Jeep?
Whether you make it this year or next, there is no time like the present to check out the diverse and bad-ass bevy of Jeep models available now. New? Used? Who cares? No matter the model or model year, driving a Jeep is an unforgettable experience and an undeniable statement of your lease on life.
Practice that Jeep wave and set off in search of better company at Crankworx.