Imagine this: Your power washing business is finally starting to take off. You’ve got plenty of clients and enjoy what you do day in and day out. You pull onto your street after a long day, and your 1985 Toyota lets you know, when she pulls into your driveway, she’s going to need to be towed out of it. You’re proud of your little Toyota but concerned how you’re going to make it to your client’s house on Monday. Your only option is to start looking at new vehicles so that you don’t lose any business. You know that you’re ready to invest in a truck because you plan to start bringing two power washers to each job site. However, the truck market can be intimidating if it’s your first time. While there are plenty of reliable new options on the market, my suggestion for a small business owner would be to invest in the 2019 Chevy Colorado.
Chevrolet hit its target market with the Colorado. As an entry-level truck that is priced far below comparable competition, you will be hard-pressed to find better value when looking for a basic truck. Two seats, a bed, and an engine powerful enough to haul what you need are what the Colorado brings to the table in its cheapest iteration. The Colorado allows you to avoid paying for features that you might not get much use out of. You can get the truck at a steal of a price, and then pick and choose the accessories that you want on it. Don’t think you need a premium audio system? You don’t have to pay for one. Need four-wheel drive? You’ll have no problem finding the vehicle you need. With the 2019 Chevrolet Colorado, you enter the market and only pay for the features YOU want. Great for families and entrepreneurs alike.
Everything You Want, Nothing You Don’t
As the young business owner from the above example, you have reached your first problem. Will the base model, 2.5L four-cylinder engine be enough? For most residential jobs, absolutely! With a payload capacity of over 1,500 lbs, you can toss an extra power washer and an employee in the vehicle without batting an eye. Maybe, however, you have plans to break into the commercial market over the next few years. Jobs like these will require a larger crew and more equipment. Thankfully, Chevrolet has provided you with the option to upgrade to a 3.6L V6 engine or an attractive 2.8L turbo-diesel engine. With a slight upgrade to the motor, you’ll be able to tow more and pass people on the highway on the way to the next big job site.
If you are working by yourself or with one employee, you can save a few bucks by only opting for an “extended cab.” While an extended cab technically has four seats, even Chevrolet advertises these trucks as “capacity for two people.” That’s okay though, we needed a place inside the vehicle to toss our small hand tools. If you decide that you plan on expanding your operations in the coming years, it is an easy decision to opt for a crew cab. Nobody want’s to listen to their employees complain about comfort during every drive over fifteen minutes.
Another major point of consideration for any young business owner is if it is worth it to opt for four-wheel drive. With four-wheel drive, you can coast through snow, sand, water, and mud with confidence. This option allows business owners like you to get to the job site regardless of weather conditions or road quality. Wouldn’t you want to be the one business that can impress the customer by showing up to their mountain-top estate in the middle of a snowstorm, ready to continue working? Or, maybe you have decided that the power washing business isn’t busy enough during the winter months to justify needing four-wheel drive. Instead, you decided that the money would be better put towards accessories to provide a better service during the warmer months.
Much More Than Just An Engine and Drive-train
The 2019 Chevy Colorado is your blank canvas. While there are plenty of all-white paintings hanging in art galleries across the country, the most famous and recognizable works are a reflection of the artists’ passion. A few accessories that Chevrolet allows you add to your Colorado before driving it off the lot can significantly improve the quality of your driving experience. You can add things to your bed like lockboxes and bed liners to add storage and protect your assets from the weather. You can add utility with options like tow hitches and roof carriers. Protect your Colorado with security cameras or improve your driving experience with an improved audio system. You could even spoil yourself with a remote starter, or Chevrolet’s “remote access plan,” which allows you to see all sorts of stats about your vehicle from your smartphone.If you want more than just a bare-bones vehicle, Chevrolet allows you to pick and choose your upgrades with the 2019 Colorado so that you’re never paying for something that you’re not going to use.
It is there that lies the beauty of the Colorado. If you just need a truck, that’s all you get. Thanks to Chevy meeting your needs, you’re able to get the vehicle at an incredible starting price under twenty-three thousand dollars! When researching the competition, you’ll notice that Fords offering, the Ranger, starts at two-thousand dollars more than the Colorado. Why? Toyota and Honda’s offerings don’t hold a candle to the Colorado’s value and are more expensive as well. Finally, don’t even bother checking out Ram’s offering if you’re looking for an entry-level, affordable truck. While Nissan has a fine and affordable option in the Nissan Frontier, the manufacturer has clearly designed their vehicle to suit the “consumer that wants a truck,” not the “consumer that NEEDS a truck.” Nissan forces you into a manual transmission if they want to beat Colorado’s price, which may not be a wise choice for your business. The Colorado provides too much utility for the price to put any of its competition above it.
Will It Be Enough?
Something that is always on the mind of those purchasing a truck is, “Will this truck be enough or do I need more?” While it comes down to your usage of said vehicle, the Colorado should be able to help you over-deliver on most of your promises. If you think you need more, Chevrolet has plenty of more powerful options with their 1500 and up series of trucks. These vehicles, however, come with a higher price tag due to their additional capabilities. Though the Colorado might not be towing large construction equipment around with ease, it can still handle up to 7,700 lbs. Chevy created the Colorado to help out the small business owner, the farmer who needs an affordable offroad vehicle, and the corporate worker who can’t miss their shift during a snowstorm. When you fall into the Colorado’s target market, all of the larger trucks seem unnecessary, bulky, and pricy. Chevrolet has created an excellent vehicle for the value-conscience consumer.
Were We Able to Keep Our Monday Appointments?
Yes. Thankfully you were able to secure the perfect Colorado before your first job of the day. Since the price was so low, you were able to put a larger downpayment on the truck, resulting in a lower interest rate. After a few months, you’ve discovered that the old Toyota was the Achilles heel of the business model, and the new truck is already paying for itself. Smitten with the value you’ve received and eager to take on the world, you continue to hustle day in and day out until the day you retire. Despite not needing to work as hard as it once did, the Colorado still fires right up when the ignition is turned. Looking back on a life of accomplishment and success, you realize that none of it would have been possible without your truck. You’re ready to rest, but the Colorado is prepared to keep going. Isn’t that what you want in your truck?
