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Chevy Truck Lovers Rejoice: Chevy Launches its “Truck Legends” Program

Chevy truck lovers choose Chevy because they know only Chevy offers decades of engineering excellence and a record of automotive innovation to bring some of the best trucks to the market. Chevy knows that their truck buyers appreciate the best of the best, and they’ve decided to give back to those loyal Chevy truck owners who’ve been with them for decades.

Recently, Chevy announced the foundation of their “Truck Legends” program as a way of recognizing Chevy truck drivers with more than 100,00 miles on their odometers. Those drivers who have owned more than one Chevy pickup in their lifetime will also be recognized by the program, so whether you’re still driving a Chevy from years ago or you’ve tried many in your life, you can still claim a stake as a Chevy “Truck Legend.”

Plus, Chevy is planning on offering a few tokens of gratitude to reward loyal owners nationwide. Chevy will provide memorabilia like hats, decals and unique honors for mileage milestones ranging from 100,000 to 1 million miles on a truck’s odometer for all drivers who participate. Enrollment is free, and participating dealers will be encouraged to offer additional benefits to all participants, like car washes and discounts on oil changes or accessories.

Plus, Chevy will offer a few lucky drivers the chance to win exclusive premium prizes. These range from a sneak peek of new Chevrolet vehicles to front-row seats to a concert or tickets to a sold-out MLB game. This all comes as a way to give back to those drivers who have consistently chosen the excellence of Chevy over all others in years past, and Chevy truck lovers of all stripes stand a chance to win these amazing prizes.

This program is open to owners of all used and new truck owners in Cincinnati, including the past C/K models, Avalanche, and S10 pickups. That means Chevys old and new – from antique models from years gone by to the newest model right of the line – are all qualified for this impressive program.

“The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories,” said Chevrolet truck marketing director Sandor Piszar in the official release. “In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America. The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”

Currently, the Chevy “Truck Legends” of Texas is nationwide. If you’re a Chevy truck owner looking for a chance to be a Chevy Truck Legend in your state, keep up to date with news on the program. Chevy’s looking to give back, and loyal Chevy truck drivers can count on being recognized by this classic American automaker.