Many buyers are shifting away from domestic brands and gravitating towards foreign imports instead. In particular, Korean brands, like Hyundai, provide vehicles that offer a great combination of quality and affordability. But, the value is only one of three reasons why buying a Hyundai might appeal to you. Hyundai also provides excellent warranties, and has plenty of buyer options to really individualize your ride. Options are key in 2017, if you really want to make a unique statement behind the wheel. Not to mention, warranties are always nice to have on new models. It’s really hard to find warranties and coverage as comprehensive as those offered by Hyundai.
Of course, to top it all off, you’ve got Hyundai’s excellent quality.
Back in the day, domestic cars ruled the roost. Now, the trend has practically reversed. Brands like Hyundai are offering the best value vehicles, while still maintaining exceptional quality. More for less is the main gambit, and features that are often only found on higher-tier luxury vehicles — like a BMW or Mercedes — can be found on Hyundai models. Also, it’s not uncommon to find high-end comfort and convenience features as well, like genuine Nappa leather seats, heated rear seats, and power-folding proximity mirrors.
The best part? Whether you’re getting optional or standard features, it only costs a fraction of the price you could expect to pay for a model crafted by a luxury European automaker.
Hyundai is the company that gets to brag about providing an industry-first 10-year/100,000-mile powertrain warranty — beginning back in 1998. Since then, it’s been referred to as “America’s Best Warranty,” and comes complemented by a five-year/60,000-mile bumper-to-bumper warranty.
Hyundai also offers things like five years of unlimited mileage roadside assistance, seven years of rust protection, and a lifetime hybrid battery replacement policy.
Buyer Options Everywhere
Along with stuffing these cars with as much value as possible, Hyundai also decided to provide buyers with an abundance of options. There are plenty of ways to customize these vehicles, and really make yours your own. That way, you don’t blend in with all the other vehicles parked in the driveways around your neighborhood.
Americans love choice and individual expression, so Hyundai set out to satisfy those needs. Obviously, Hyundai didn’t just start offering these buyer options, but the brand has made it a point to keep up with and expand this variety.
No Longer the Cheap Alternative
Even with just these three facts, it’s clear that Hyundai is no longer the cheaper alternative to Japanese or domestic brands. Now, the company has grown into one of the biggest brands in the industry – breaking boundaries, setting records, winning awards, and always advancing technology and performance. Whether that’s done by breaking a land-speed record with the new hybrid Ioniq, or testing out safety features in Hyundai’s own test town.
The culmination of these efforts makes Hyundai a real threat to the competition. Not just for brands like Kia, but Chevy, Ford, BMW and any other auto company that produces the same type of vehicles.