Instant gratification has become a cornerstone of our culture. We value the convenience of same-day shipping and overnight deliveries that put everything we need on our doorstep within hours of hitting the purchase button. Pandemic-related lockdowns certainly impacted our online shopping trends, forcing us to reevaluate our lives and how we can successfully get everything we need if we can’t find it in stores or without leaving our homes. Today, we live in a different world, where groceries are delivered much like fresh milk deliveries of decades past. Everything we can think of, from party supplies to holiday decorations, clothes, and toiletries, is always within reach through our smartphones, tablets, and computers.
While online shopping has impacted how we make purchases, the gratification of getting exactly what we want and being in control of the process has an even larger impact. It’s no longer just about shopping for new shoes or ordering diet-specific groceries online; it’s also about getting what we want in our vehicles by custom ordering. For example, we’re no longer limited to a dealership’s inventory of Chevy trucks for sale and, instead, can take control of the process by custom ordering the truck of our dreams.
Why is custom ordering gaining traction in the automotive industry? What are the advantages of custom ordering a truck like the 2024 Silverado 1500 or 2024 Silverado HD? How does custom ordering introduce a new, more meaningful type of gratification? It’s time to find out.
A New Way to Shop: Beyond the Dealership Lot
Dealership lots were barren a few years ago as component shortages and supply chain issues wreaked havoc on the industry and made it nearly impossible for consumers to find cars, trucks, and SUVs. Today, inventories are steadily increasing, with the industry resuming normal operations. Automakers like Chevrolet send best-selling powerhouses like the 2024 Silverado 1500 and 2024 Silverado HD to dealerships nationwide, but is that enough?
The Demand for More
Even as inventory numbers continue to rise, customers have discovered an entire realm of possibility beyond the dealership lot. How so? A dealer’s inventory is limited to what it receives from the manufacturer based on regional market trends. For example, it’s not practical for an automaker to send a truckload of convertible sports cars to a dealership in a northern town where long, harsh winters consistently produce heavy snowfall. The market for a convertible isn’t there, but that doesn’t mean that someone in the area doesn’t dream of getting behind the wheel and satiating their need for speed.
Likewise, there may not be an abundance of 2024 Silverado models with four-wheel drive where you live. However, having four-wheel drive is non-negotiable because you look forward to exploring life beyond the pavement in Chevrolet’s most capable adventurer. Does this mean you have to lower your standards or compromise? Absolutely not, and neither do those convertible-seeking drivers. Automakers and dealerships alike are ready to answer the demand for more with the custom order process.
How Customizable is the Process?
Custom ordering a truck like the 2024 Silverado 1500 or 2024 Silverado HD allows you to work with your favorite dealership and shop beyond their inventory. You’re not limited to a handful of models that may or may not have the features, amenities, or technologies you want. More importantly, you’re not paying for what you don’t want or need. Instead, custom ordering puts you in control of the process by letting you select the details and features that suit your style, performance, and comfort expectations.
This customization is apparent when you start the custom build process for the 2024 Silverado 1500. You immediately get to choose from the various cab and box configurations, diving into two-wheel and four-wheel drive options as you find the perfect trim. The choices continue based on trim, with Chevrolet giving you various powertrain options, like the 3.0L Duramax Turbo diesel or the 6.2L EcoTec3 V8 engine that are available on the legendary ZR2 and mated to a smooth-shifting 10-speed transmission. You choose your Silverado’s heartbeat, and the rest falls into place, from the exterior color, badging, and wheel design to the interior finish and seat design.
Other Benefits of Custom Ordering Your 2024 Silverado
As you browse Chevy trucks for sale at your local dealership, it’s often a give-and-take process. For example, you love the Silverado 1500 High Country, but the dealer only has it with the Turbo Diesel. Or, maybe you love the LTZ but aren’t thrilled with the chrome accents or any of the exterior colors on the lot. Do you ignore these details and settle because you don’t have another choice?
Custom ordering your 2024 Silverado means never settling or compromising. You select every detail, meaning you pay for everything you need and nothing you don’t want. This includes the Silverado’s many available packages that add value to your truck and take your road warrior to the next level. These packages help you bring your vision to life, from adding the Technology Package with Adaptive Cruise Control and a Rear Camera Mirror to the Dark Essentials Package that outfits the Silverado with dark badging and other details. You can also add assist steps, a tonneau cover, an interior-mounted safe, or ready the Silverado for rugged adventures with the ZR2 Bison Edition package that adds AEV-designed wheels, bumpers, and skidplates to give you the confidence to explore beyond the pavement.
Beyond choosing nearly every detail to bring your Silverado vision to life, custom building and ordering your truck doesn’t eliminate your ability to negotiate the price. Most customers don’t realize this, leaving many to settle for a Silverado on the lot they like but don’t love. Since custom-built Silverados are part of a dealership’s inventory, you can negotiate the price and even lower your total purchase with your trade. This gives you another opportunity to design the perfect Silverado and reap the benefits of Chevrolet’s value-oriented packaging and affordable prices.
Instant vs. Lasting Gratification
Instant gratification is addicting. We love the feeling of satiating an immediate desire, whether it’s the rush of excitement we get from seeing a package on our doorstep or the thrill of snagging a great deal on a new gadget or item we’ve been eyeing. Once we have these items, we bask in the feeling until the next great deal or need arises, and the cycle resumes.
Custom ordering a truck like the 2024 Silverado 1500 or 2024 Silverado HD offers a different type of gratification. For many of us, buying a new vehicle doesn’t have to happen immediately. We browse with the intent to purchase, exploring our options casually. Some dealerships, however, appeal to our need for instant gratification, touting rock-bottom pricing and incentives that make it seem like we’re getting a great deal and have to say “yes” today. The only catch is that you’re often required to look past the fact that the truck isn’t exactly what you want, but that doesn’t matter if you’re getting a great deal. Or does it?
The custom-build process is straightforward and efficient, but it doesn’t immediately put you behind the Silverado of your dreams. Instead, Chevrolet builds the truck to your specifications, refusing to ask you to settle or compromise for anything less than extraordinary. Then, once your Silverado is ready, you get the gratification of seeing your vision come to life and knowing the Silverado was built for you specifically and no one else. That alone is worth the wait, fueling the lasting gratification that washes over you every time you climb in the driver’s seat.
