Car Buyer Labs

Car Buying Advice, Tips, and Reviews

A white 2021 Jeep Wrangler Rubicon is shown driving through water.

What Color Will Your Jeep Wrangler Be?

The vast majority of vehicles in this country are boring – there, I said it. Looking at car-color data in the US, nearly half of all vehicles are either white or black and if you add gray to the equation, then you’re looking at more than 60% of all cars in the US. Silver follows that up with another 14% of vehicles, with red behind it at 10% and blue at 9% – every other color after that accounts for about 1% or less of all vehicles. What’s going on, America!?

When did we get so boring with our car color choices? (those are rhetorical questions, I know that people largely lack imagination, like to play it safe, and think plain, boring colors are cool – don’t @ me). Fortunately, despite this shocking lack of creativity on the part of car buyers, the manufacturers still tend to offer a wide range of interesting and fun hues for us to choose from, even if we typically eschew such bold variety. Recently, Ford announced several new color options for next year’s Bronco, including “Eruption Green” and “Hot Pepper Red Metallic” – not to be outdone, Jeep has fired back with even more impressive color options. Let’s take a look at all the colors available for the Jeep Wrangler, including some new ones that I hope to see on the road (including pink – yes, pink!).

Bright White

As I said before, white is (just barely) the single most popular color for cars in the US, so it’s obviously available for the Jeep Wrangler. It’s not exactly an exciting tone, but it’s a classic, and I won’t deny that it looks good. Of course, if you’re actually going to use a Wrangler for what it’s built for and go off-road, that lovely white won’t stay pristine for very long.

Black

Black is also classic and nearly as popular as white here in the US. There are a lot of black Jeeps out there – I suppose it lets people LARP some kind of “Men in Black” government agent fantasy when they drive around in their black Wrangler. All I know is that as someone who grew up in Arizona, the idea of a black vehicle is insane to me.

Sting-Gray

If you want a straightforward, clean gray color, then Sting-Gray is a great option. One of three shades of gray available for the Wrangler, this is a flat dark gray that definitely looks good. The other two gray options are both metallic, so if you want a flat gray, then this is the way to go. Personally, I like it more than either the Black or Bright White, but it’s still not exactly exciting now, is it?

Granite Crystal Metallic

If you like the look of the Sting-Gray, but you don’t really care for flat colors, then this is the one for you. It’s similar in tone to Sting-Gray but with metal flakes in it to give it an overall metallic sheen and feel. At night, the dark gray of this color can almost appear black, but the way it sparkles in the sun is really quite nice.

Billet Silver Metallic

The final option for a gray color (c’mon people) is close to a true silver and lighter than the other two gray options. Much like the Granite Crystal Metallic, this one has bits of metal in it, so it nicely sparkles and gleams in the sunlight. Since grayscale colors like these make up more than 77% of car colors in the US, I imagine there are many of these on the road – finding your Billet Silver Metallic Jeep Wrangler in a massive parking lot might not be as easy as you hope.

Chief

Finally, something interesting! Despite its name that suggests absolutely nothing about its color, Chief is a gorgeous bright blue shade that is pretty close to a baby blue in tone. Not quite sky blue, this really is a lovely shade and definitely one of my favorites.

Firecracker Red

Red is nearly as popular as silver for car colors in the US, making up about 10% of all cars, so of course, there’s a great, strong red tone for the Jeep Wrangler. This color definitely lives up to its name; it’s a vibrant, bright red that’s anything but subtle. I’d compare Firecracker Red to classic tones like “fire engine red” or “cherry red” when looking at other vehicles.

Gecko

Oh man, now we’re talking! Bright green and absolutely stunning, Gecko is exactly my kind of color and has historically been a very popular option for the Jeep Wrangler (nice work, Jeep fans!). While this certainly won’t be for everyone, there’s no denying that it stands out, and you’ll definitely be able to spot your Gecko Wrangler easier in a stadium parking lot than if you choose one of the gray tones.

A yellow 2021 Jeep Wrangler Unlimited is shown driving past trees.

Hellayella

I don’t know who named this color, but whoever you are: I love you. Living up to that name, this is a bright yellow shade that will definitely get a lot of attention on the road or the trail. That vibrant hue will absolutely show every last spot of dirt and mud, of course, but at least it’s more interesting than another white vehicle.

Hydro Blue

The other blue option for the Wrangler, Hydro Blue is a deeper blue color, darker than Chief, and with a pearlescent quality that definitely lives up to its name. First available on the Jeep Gladiator, this is a new color for the Wrangler, and I think it’s going to be a very popular option. It’s absolutely stunning and the perfect color if you’re not especially bold but want something that sets your Wrangler apart from the rest of the pack.

Nacho

Weird name, but I’m into it. Nacho is a sort of orange-yellow shade – I assume the name was inspired by the liquid cheese often found in a similar hue. It’s really not my kind of color, but I don’t begrudge anyone who does like it. It’s fine and certainly better than white or black, plus dirt and mud will probably blend in nicely on it.

Snazzberry

Seriously, this is gorgeous. Despite its rather silly name, Snazzberry is a stunning, deep shade of red that’s somewhere between maroon and sort of an oxblood tone. I wouldn’t suggest licking it to see if it really tastes like Snazzberries (I know it’s a different spelling), but I find this far more compelling than the classically bright and vibrant Firecracker Red – but that’s just me.

Three pink vehicles are shown, a 2022 Wrangler Sahara 4xe Unlimited, a 2021 Wranlger Rubicon 4xe Unlimited, and a 2021 Wrangler Rubison 392 Unlimited.

Tuscadero

Now we come to the pinnacle of Jeep Wrangler colors – Tuscadero was recently revealed, and it’s an absolutely gorgeous shade of pink. Oh, that’s right; named for the great Pinky Tuscadero herself (Ay-y-y-y!), this is a stunning and eye-catching pink color available straight from the factory. I know text doesn’t always convey sincerity versus sarcasm, so let me be clear: I love this. Unironically and without a hint of sarcasm, it’s great.

Are You Brave Enough for the Tuscadero?

Okay, so I know that the Tuscadero is definitely not for everyone, but there are absolutely going to be some drivers who go nuts for this. That’s what I really love most about these kinds of colors: it’s an opportunity for more people to express themselves through the colors of their cars. Some 77% of you out there are driving around in shades of gray, which is fine – you do you – but with Snazzberry, Hydro Blue, and Tuscadero available, I’m hoping to see some more adventurous Wranglers on the road.

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