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A white 2024 Ford F-150 is shown parked on grass.

The 2024 Ford F-150: Where Purpose and Luxury Meet

Today’s auto manufacturers are making it easier to own a truck than ever before. By expanding their offerings and allowing for ultimate customization, Ford has created a lineup of trucks that truly speak to the wants and needs of the American public. The 2024 Ford F-150 is a vehicle born from purpose but finessed to become the ultimate American vehicle.

Historically speaking, pickup trucks were built for one thing: heavy work. As technology advanced, pickup trucks could do heavier and heavier work while their capability both on and off-road expanded. It wasn’t until recent years that pickup trucks actually started to become more comfortable. Slowly but surely, the Ford F-150 has evolved into an array of trims that range from “basic comforts” to “full luxury.”

Drivers and critics alike agree that a luxury pickup truck is a necessity for today’s market. Serving as a work partner, mobile office, overnight accommodations, and transportation for the whole crew, today’s F-150 hasn’t lost its sense of duty, only expanded on its creature comforts. Let’s consider some of the 2024 Ford F-150s’ more luxurious performance, comfort, and functional features and contemplate what a wonderful time it is to drive a pickup truck.

A red 2024 Ford F-150 Platinum is shown towing a boat near an ocean.

High Performance on Demand in the 2024 Ford F-150

Performance isn’t necessarily a luxury. It’s to be expected from the Ford F-150, regardless of its year or trim. The phrase “Built Ford Tough” isn’t just a slogan, after all. As stated by John Emmert, Ford Truck general manager, in the 2024 F-150 press release: “It’s our promise to always strive for more and never rest for F-150 owners. We see it as our duty to deliver what our customers want and need and what they never thought possible.” Ford is continuing to improve the performance of each F-150, year after year. Thus, the 2024 truck includes a completely new design that promises greater capability than ever before.

One very significant update is to the heart and soul of the F-150 itself. For the 2024 model, the standard engine will be a 2.7L twin-turbo EcoBoost version that delivers a cunning 325 hp and 400 lb-ft of torque. With the 3.3L V6 gone from the lineup, drivers can choose the engine that best fits their power needs, including 3.5L EcoBoost and 5.0L V8 options. The Raptor trim will be powered by a 3.5L twin-turbo High Output EcoBoost V6. At the same time, the Raptor R will be endowed with a massive 5.2L supercharged V8.

The 3.5L PowerBoost Full Hybrid V6 engine remains an option on XLT through Platinum trims. Providing 430 hp and 570 lb-ft of torque, the 3.5L V6 also helps midsize pickup truck drivers get the fuel efficiency of a much smaller vehicle. The combined fuel economy for this engine from 2023 ranged from 23-25 MPG, depending on whether drivers selected two- or four-wheel drive. While Ford hasn’t divulged 2024 figures at the time of publishing, experts expect efficiency to remain much the same, allowing drivers the luxury of not stopping at the gas station as frequently.

Getting Comfortable in the 2024 Ford F-150

Not every driver can agree on a particular truck trim, but the Ford F-150 is designed with every driver in mind. The F-150 is offered in 8 trims: XL, STX, XLT, Lariat, King Ranch, Platinum, Tremor, and Raptor. Platinum F-150 drivers can upgrade to the Platinum Plus version. Raptor drivers can choose the Raptor-R version to enhance their off-roading with racetrack-level performance.

While Ford has not yet released all the details about the specific features for each trim level, a few key elements have been made public. For example, the Platinum trim will feature a premium Bang & Olufsen audio system. The front seats will be leather-clad, heated, ventilated, and equipped with Active Motion technology, which essentially massages you as you drive.

High-tech features like Ford BlueCruise and a Head-Up Display are offered as options for the lower trims but become standard in the higher trims such as the Lariat or Platinum. Both of these technologies have been improved for 2024, as well. Ford BlueCruise 1.2 now provides not just hands-free driving opportunities but includes automatic lane changing and in-lane repositioning. The Head-Up Display is a Ford F-150 first; it includes customizable views for different driving modes, including BlueCruise driving, towing, and off-roading.

The gray and black interior and dash of a 2024 Ford F-150 is shown.

High Function from Every Angle

Ford also touts the 2024 F-150 as one of the “smartest” and “most capable” trucks they’ve ever manufactured.

Part of this is due to its impressive suite of technology, powered by a 5G connection and kept current with an over-the-air system. A lot of it is due to the structure of the F-150 itself.

Take, for example, the available ProAccess tailgate. Not only does it fold down like a traditional tailgate, but it also swings open towards the passenger side with a handle on the driver’s side. Built-in stops mean you can open it slightly without banging into your trailer or open it up to 100 degrees to fully access the truck bed. The traditional fold-down can be accomplished manually or by using the power-open feature on the key fob.

This also allows greater access to the available Pro Power Onboard outlets. Ford’s Pro Power Onboard technology allows drivers to turn their F-150 into a mobile generator; it provides 2.0kW of power to gas truck drivers and a standard 2.4kW to PowerBoost hybrid drivers. PowerBoost drivers can also upgrade to a 7.2kW power supply, which Ford claims can provide 32 hours of power to you and your crew.

With even more advanced 360-degree camera technology and features like Pro Trailer Backup Assist and Pro Trailer Hitch Assist available, drivers will be able to spend less time trying to get their vehicles hitched and more time doing things that are productive or enjoyable– like getting to work or getting base camp set up. Isn’t extra time the biggest luxury of all?

As an added bonus, the 2024 F-150 marks the North American debut of Ford’s Stolen Vehicle Services. Powered through the SYNC 4 digital system and monitored through the FordPass app, this 24/7 service allows drivers to report missing vehicles. Ford will then use location data from the vehicle to attempt vehicle recovery, allowing drivers peace of mind that everything is being done to recover their truck.

More to Enjoy in the new Ford F-150

It is possible to drive a pickup truck and enjoy all of the latest and greatest luxuries in the auto industry, thanks to the 2024 Ford F-150. With more bells and whistles than ever, thanks to technological advances, Ford created a lineup of vehicles that not only function the way drivers need them to but provide the creature comforts they crave, as well.

Ford takes the F-150’s job seriously as a partner in both work and play environments. As a result, the standard features offered are pretty impressive. Still, for those who wish to take things to the next level and truly enjoy each mile before them, the F-150 provides plenty of options that go above and beyond the basic necessities. From the top-shelf luxury of the Platinum and Platinum Plus models to features that make the way you live and work easier, the 2024 Ford F-150 is a truck that is built tough and smart.