When Ford re-launched the iconic Bronco, the Blue Oval brand offered buyers a bonus: the Bronco Sport. This version bridges the gap between rugged off-roading and daily driving, offering trims designed for everyone from long-range commuters to families and weekend adventure seekers. Finding a 2024 Ford Bronco Sport for sale that meets your needs and satisfies your must-have list is easy, thanks to a five-trim lineup that’s as diverse as the lifestyles Ford’s customers pursue.
For the 2024 model year, Ford adds the adorable Free Wheeling trim. This whimsical addition embraces a throwback to the late 1970s, with unique exterior striping and a stylized cabin designed for fun. The Bronco Sport is at home in urban environments and out in the backcountry, depending on the trim and features you select. It’s also surprisingly fuel-efficient, making it an excellent choice for commuters who’d rather not drive to work in a boring sedan or vanilla-styled SUV. For families, the five-passenger configuration offers extra space for cargo and gear.
Ford offers the Bronco Sport in nine exterior colors and allows budget-minded buyers to buy in, with a low starting price that hovers just over $30k. Standard and available driver-assist safety and convenience technology eases trailer hook-up, illuminates the trail, and helps drivers stave off fatigue on long road trips and commutes. Overall, the 2024 Ford Bronco Sport adapts to many lifestyles and budgets. Here’s a 2024 Ford Bronco Sport buyer’s guide to help you select the best trim for your needs.
The Big Bend: Best for Budget Seekers
Opting for the base 2024 Ford Bronco Sport Big Bend doesn’t mean you’ll sacrifice popular features and benefits. This entry model features cloth seating, a push-button start, heated side-view mirrors, and a set of 17-inch gray, high-gloss wheels. Your Bronco Sport Big Bend is powered by a 1.5-liter EcoBoost four-cylinder engine that makes 181 hp and 190 lb-ft of torque and delivers 25 MPG city and 28 MPG highway.
Every Bronco Sport Big Bend comes with standard four-wheel drive and Ford’s infamous GOAT modes: “GOAT” stands for Goes Over Any Type of Terrain, and with the Big Bend, drivers can select from five different goat modes – Sand, Slippery, Sport, Eco, and Normal. Dialing in the traction, acceleration, and handling necessary to meet different and sometimes challenging road conditions is a significant benefit for commuters who have no choice but to hit the road every Monday through Friday, regardless of the weather. Drivers will love the tailgate-party-ready liftgate with two embedded floodlights and a bottle opener on the weekends.
The Heritage
If you’re a Bronco fan from way back, you might want to look more closely at the 2024 Bronco Sport Heritage. It’s unlike any other SUV on the road, with two-tone paint options, including a robin’s egg blue and a white roof, white wheels, and a matching white grille with red Bronco lettering. Inside, the adorable plaid seating surfaces lend a unique vibe that’s playful and retro-feeling. In-cabin technology is anything but, however, with a standard push-button start, multiple USB charging ports, and an available wireless charging pad.
The Heritage comes with a standard 8-inch infotainment touchscreen sited at the dashboard’s center for easy reach, along with optional navigation and SiriusXM Traffic, which provides real-time traffic updates and optimizes your commute to avoid traffic snarls and delays. Ford Co-Pilot 360 is also standard and includes a suite of driver-assist safety systems that utilize the vehicle’s onboard cameras, radar, and sensors to keep occupants safe and help the driver stave off fatigue.
While the Bronco Sport Heritage includes several advanced safety and convenience technologies, its primary selling point is its retro vibe. One look at the white accenting and unique color palette illustrates Ford’s efforts to link the latest Bronco with its long, storied history.
The Free Wheeling
It’s hard to describe the Bronco Sport Free Wheeling with its whimsical sunset rainbow exterior striping, matching embroidered seats, and red-tinted, trim-exclusive wheels. Who is the best buyer for this trim? Someone who’s looking to stand out without sacrificing capability and practicality. The Free Wheeling trim is all about appearances. The graphics package harkens back to the Bronco’s 1970s era, combining all the capabilities of four-wheel drive and standard GOAT modes with a unique look.
The Bronco Sport Free Wheeling starts at under $35,000 and includes a silver grille, safari-style roof, and a manual liftgate. The same efficient EcoBoost powertrain found on the Big Bend powers this version – a 1.3-liter, three-cylinder turbocharged engine – and offers 181 hp that achieves 33 MPG highway, according to an on-road test by Car and Driver. The fun 17-inch wheels are tipped in bright red to match the eye-catching body graphics, resulting in a curb appeal that isn’t available on any other production vehicle.
The Outer Banks
Luxury, luxury, and more luxury: that’s the best way to describe the 2024 Bronco Sport Outer Banks. This is the trim you want if premium features are important to you. The cabin is outfitted with heated front seats and a heated steering wheel. A set of larger 18-inch wheels are painted black for more dramatic curb appeal, and standard LED fog lights increase night visibility. Inside the cabin, standard dual-zone automatic climate control and ambient cabin lighting make for comfortable accommodations on long commutes and keep your passenger dialed into the temperature that works best.
An optional 10-speaker Bang & Olufsen audio system comes with a standard subwoofer and pumps out concert-grade sound. Apple CarPlay and Android Auto connectivity make it easy to access app-based entertainment content, and the standard 8-inch infotainment touchscreen interacts with your smartphone and provides access to the optional connected navigation and satellite radio. A more powerful 1.5-liter EcoBoost engine also comes standard.
The Badlands
Get ready for true off-roading behind the wheel of the Badlands. If you’re buying a Bronco Sport for trail riding, choose the Badlands trim to optimize capability. A more prominent, more powerful 2.0-liter EcoBoost Engine comes standard and delivers 250 hp and 277 lb-ft of torque, along with a more advanced 4×4 system with a twin-clutch rear drive unit for additional traction. The system can send power to a single rear wheel when the other wheels can’t get traction, which helps get you out of sticky situations.
Ford adds two additional GOAT modes to the Badlands: Mud/Ruts and Rock Crawl. The names alone indicate how the Badlands prioritizes capability in off-roading situations. Additional trail-ready equipment includes metal bash plates and a set of two hooks. Choose the optional all-terrain tires, and your Bronco Sport Badlands can ford up to 23.6 in of water, thanks to the increased 8.8-inch ground clearance. A 180-degree camera is also available to keep an eye on trail conditions as you go.
The Versatile Ford Bronco Sport
With the 2024 Ford Bronco Sport, Ford targets a broad range of buyers with lifestyles ranging from families to commuters and off-roading enthusiasts. Even style-conscious buyers will find a trim that works for their needs, with the adorable Free Wheeling and the throwback Heritage. Across the board, Ford infuses the Bronco Sport with advanced infotainment, safety technology, and connected services that facilitate conveniences like remote start and vehicle locating capability.
If you’re looking for a capable SUV that comes standard with four-wheel drive and has a reasonable starting price, the 2024 Bronco Sport has an answer.
