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An orange 2024 Ford Ranger Sport 4X4 is shown parked off-road near a Ford dealer.

2024 Ford Ranger Buyer’s Guide

Stop by your Ford dealer to get a glimpse at the all-new 2024 Ford Ranger. The Ford Ranger is a midsize truck that sits comfortably between Ford’s compact Maverick and full-size F-150. The Ranger has been available since 1982 but has a bit of a checked past that saw the model disappear from Ford’s US lineup in 2011, only to reemerge as recently as 2019.

Upon its reintroduction, the midsize truck boasted an all-new updated design, more tech, and more power. Since then, the Ranger has made its mark on the truck market, sitting comfortably near the top of the midsize truck lists.

In 2024, the Ford Ranger is more than capable of holding its own, introducing drivers to impressive power and innovative technology you would not expect from a truck that size. Drivers can expect a new rugged design inspired by the Ranger’s big brother, the F-150, to go with the truck’s noteworthy performance that sees the addition of a new engine to the already great lineup.

For drivers looking to get off-road and deep into nature, the Ranger is offered for the first time as a Raptor. This variant model is equipped to tackle deep woods and sandy trails thanks to its Ecoboost V6, Watts Link Suspension, and flared fenders, all of which take the Ranger to an all-new level as far as midsize trucks are concerned.

Have we got your attention yet? Read on to learn in-depth about the all-new Ford Ranger and what it offers drivers looking to upgrade their driving experience.

Ranger Power And Performance

The Ford Ranger is a midsize powerhouse perfect for drives who want plenty of strength but still desire that midsize silhouette. The 2024 Ford Ranger can be had with the standard 2.3L Ecoboost engine that features Start-Stop technology plus an impressive 10-speed SelectShift automatic transmission for an unbeatably smooth ride with responsive handling.

If you want to take your performance up a notch, no problem. Level up to the XLT or the Lariat trim to unlock the available 2.7L EcoBoost V6 engine that boasts 315 horsepower plus 400lb-ft of torque. The 2.7L EcoBoost comes with the same class-exclusive 10-speed SelectShift automatic transmission that is available with the entry-level XL model.

For drivers who want to ensure their Ranger is capable of anything, the high-end Raptor model is set to impress. This year, the Raptor variant is new to the lineup, equipped with a 3.0L EcoBoost. Increased width, 10.7-inch ground clearance, and purpose-built suspension all make the Raptor off-road ready.

To adjust your Raptor’s performance, drivers simply need to turn a dial. With up to seven drive modes, it is fast and easy to adjust your truck’s level of performance to meet the demands of the trail, including Baja mode to tackle sandy dunes and trails.

Speaking of the Terrain Management System, this tech allows drivers to switch between modes to adjust their truck’s performance when they need to easily. Switch between Normal, Eco, Sport, Tow/Haul, Slippery, Mud/Ruts, and Sand modes. The Terrain Management System comes standard with the FX4 Off-Road Package, so don’t miss it!

A silver 2024 Ford Ranger driving on a rocky desert road.

Towing And Hauling And Truck Bed

What is a truck if it does not have the strength to help you tow/ haul when you need it? Though the Ranger is midsize, it is designed to work as hard as any larger truck. If towing/hauling are activities that show up in your day-to-day activities, the Ranger can help you out. The Raptor, XLT, and Lariat trim models are your best bet for superior abilities when it comes to trailering.

Trailer Brake Control combined with class-exclusive Pro-Trailer Back-Up Assist was designed to take some of the stress and headache out of trailering. While this system comes standard on the Raptor, it is available for both the XLT and Lariat trims.

Whether you go for the midlevel XLT or the upper trims, the Lariat, or the Raptor, you get access to advanced tech like a 400-watt in-bed outlet and in-bed lightning. These standard features turn your Ranger into a powerhouse when you’re off-grid. Plug in tools or charge up electronics when and where you need to. While in-bed lighting means it’s easy to load up gear before the sun even comes up.

Available on the XLT and Lariat is the optional Integrated Boxside Step that gives you better access to your truck bed and makes it easier to load and unload gear or work materials.

Coming standard on the Lariat and Raptor, but also available for the XLT trim, is a 360-degree camera that gives you an unrestricted birds-eye view of the area around you. When backing up, towing, or dealing with heavy traffic, the 360-degree camera helps erase blind spots and gives you an extra set of eyes where you need it.

The helpful Trailer Brake Control tech makes towing/hauling and backing up safer. The driver assistance feature is standard on the Raptor but available on the XLT and Lariat models. The system syncs up your truck’s brake, so when you brake, so does your trailer for increased control and safety.

To add to the Ranger’s already impressive lineup of trailering technology is the available class-exclusive Pro Trailer Backup Assist. This tech was designed to take some of the stress and guesswork from backing up. With just the turn of a nob, you can quickly line up your truck and trailer using the digital display in your cabin. Pro Trailer Backup Assist comes standard with the Raptor but can be had on the XLT and Lariat trim models.
2024 Ranger Packages.

Ford offers several impressive appearance and performance packages to go along with the Ranger this year. Coming standard on the XL trim is the STX Appearance Package. This package includes updated tech and standard features like LED headlamps, cloth seating, and silver wheels.

On the XLT and the Lariat trims, drivers can expect the standard Sport Appearance Package. This adds extras like Magnetic-painted bumpers, a black grille, magnetic-painted wheels, and a Sports decal box.

While the Sport Appearance Package comes standard on the Lariat, drives can opt for the available FX4 Off-Road Package to take their Lariat’s performance to an all-new level. When you go for the FX4 Off-Road Package, expect bigger tires, increased suspension, and skid plates to ensure your truck is always off-road ready.

A blue 2024 Ford Ranger Sport is shown parked near a person on a bicycle.

Get Ready For The 2024 Ranger

Ford has refined their midsize truck with new tech and performance-enhancing engines to make it tougher than ever before. The all-new Ranger from Ford has some exciting things going on this year. With the addition of a new engine to the lineup plus the rugged Raptor model, drivers are in for quite a ride.

Despite the Ranger’s midsize, the truck is more than capable of holding its own when it comes to towing/hauling and off-roading capabilities. The Ranger features innovative tech to make towing and hauling safer than ever before. With a 360-degree camera, advanced braking system, and cabin technology, drivers will not have a problem hitching up their trailers and hitting the road.

The new addition to the trim lineup is the show-stopping Raptor, which was designed to take you past the pavement and onto your next adventure. Beefy wheels, advanced suspension, and a rugged engine make the Raptor the most capable Ranger ever.

Whether you are interested in taking things to heights with the high-end Lariat or Raptor or in the market for a truck with all the essentials, the Ranger is loaded and ready to impress drivers while leaving the competition in the dust.