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A white 2023 Ram 1500 is shown from the front at an angle while parked.

2023 Ram 1500 Buyer’s Guide

The truck market is loaded with competition. In a world where brand enthusiasts all swear that their truck is better, it’s becoming clear that Ram trucks are quickly pulling ahead of the competition. Although the Ram 1500 has technically been around since Dodge’s early days, it officially kicked off in 2010 when Ram separated from Dodge. This departure allowed the company to focus solely on building trucks, a decision that is going well given that Ram truck sales have more than doubled since 2009. The 2023 Ram 1500 is further proof that the brand’s growth isn’t slowing down anytime soon.

This new Ram addition carries over everything that fans already love about Ram trucks––powerful towing capacity, impressive horsepower and torque, and stylish interior and exterior designs. This newer rendition also provides more comfort and convenience features than ever before, plus even more ways to customize your Ram’s performance specs and design features to fit your style. When you compare it to other popular truck brands like Chevy and Ford, you’ll see that the Ram offers the best performance and comfort balance. The new Ram 1500 allows you to drive a truck you can be proud of. Here’s why.

Performance and Engines

Nothing matters more to truck drivers than power. One of the Ram 1500’s best features is its versatility, meaning that the brand keeps several different buyer types in mind during the design process. There’s plenty of room for performance preference diversity here, with four unique engine options to choose from. Whether you want the highest towing capacity, the most power, or the best fuel efficiency, there’s an engine for you. Let’s look closer at each option.

The 5.7-liter HEMI V8 engine with e-Torque offers the highest available towing capacity out of all the Ram 1500’s engine options. It maxes out at a 12,750-pound tow rating with 410 pound-feet of torque and 395 horsepower. This engine includes a mild hybrid technology system that helps it achieve better fuel economy. The 3.6-liter Pentastar V6 engine with e-Torque can tow up to 7,730 pounds but offers better fuel economy ratings than its gasoline engine counterparts do.

Want a nice balance of strong towing capacity and fuel efficiency? Then you’ll want to stick with the 3.0-liter EcoDiesel engine. It can tow almost as much as the HEMI V8 with a max 12,560-pound towing capacity. The perk is that it’s much more fuel efficient thanks to its EcoDiesel technology. Plus, it offers even more torque at 480 pound-feet. Drivers also love Ram’s diesel engines for their long-lasting value and fewer service visits.

Finally, we’ve got the Ram 1500 TRX’s exclusive engine: the Supercharged 6.2-liter HEMI V8 engine. This makes the Ram 1500 TRX the speediest pickup truck on the market, going from 0 to 60 in only 4.5 seconds with a max 118 mph top speed. If you enjoy speed and off-roading and think you can handle 702 horsepower and 650 pound-feet of torque, then the TRX’s exclusive Supercharged HEMI V8 is worth a shot.

If you’re using your truck for labor at all, the EcoDiesel engine is probably your best bet, especially in the long run, but the 5.7-liter V8 HEMI is right up there with it. The TRX’s Supercharged HEMI V8 is great for fun, showing off, and casual labor. Overall, though, each Ram 1500 engine offers massive capabilities. When you own one of these models, nothing is going to get in your way or slow you down, regardless of which engine you prefer.

A red 2023 Ram 1500 TRX is shown from the rear while it kicks up sand.

Tech Features

It’s hard to keep up with modern tech features, but Ram is staying on top of the game, offering beloved technologies and new features alike. The 2023 Ram 1500 includes a brand-new fullscreen digital cluster that offers everything from turn-by-turn navigation to vehicle dynamics, a customization feature, and a gauge summary. This digital screen also provides access to TomTom built-in Navigation, wireless Apple CarPlay and Android Auto, and SiriusXM. If you want to, you can opt for a Wi-Fi hotspot that also connects to the 12-inch digital cluster.

That’s not all of this truck’s convenience technologies, either. Thanks to Ram Connected Services, you can use the Ram App to control your truck from afar. Remotely start and stop your truck, locate it using the “vehicle finder” feature, and even send directions directly to the built-in navigation system, all from your mobile device. The power station ensures that all your mobile devices stay charged and ready for anything thanks to wireless charging and four ultra-fast charging ports.

Safety is important no matter what you’re using your truck for. That’s why the 2023 Ram 1500 comes with several different safety technologies to help keep you safe during your commute and while you’re towing and hauling. Its safety features include Blind Spot Monitoring, Rear Cross Path Detection, Forward Collision Warning, and more. You can even upgrade your 360-degree camera to a trailer-specific version if you plan to use your truck for frequent labor. Helpful safety convenience features are available as well, such as Parallel and Perpendicular Park Assist and Adaptive Cruise Control.

Cargo Management

There’s plenty of room for storage, both inside and outside the 2023 Ram 1500. It offers 45.2 inches of rear passenger legroom, plus upper and lower glove compartments, a reconfigurable center console, class-exclusive in-floor storage, and LED-lit door pocket storage options. Its exterior is even more cargo-friendly, offering the class-exclusive RamBox Cargo Management System and up to 61.5 cubic feet of bed space when you choose the 6.4-foot bed option. It’s easy to load and unload your cargo as well, thanks to the multifunction 60/40 swing-split tailgate, tailgate assist, and the trailer hitch light.

The RamBox alone includes sealed, lighted interior bed cargo storage that can even act as a power source, thanks to its 115-Volt/400-Watt driver’s side outlet. You can also use the RamBox as a cooler thanks to its weather-proof, drainable, and lockable design. Of course, this is also a great place to store tools and other expensive items. The ram 1500’s tailgate comes with an auto-release function that slowly lets down the tailgate at the push of a button. It’s also perfect for lengthy bed loads, construction, and tailgating parties, thanks to its 2,000-pound weight capacity.

A person is shown using the bedside storage on a red 2023 Ram 1500.

Choose the 2023 Ram 1500 Today

You may be looking for the most powerful truck, or maybe you’re more interested in the most stylish model on the market––why not have both? The 2023 Ram 1500 is proof that strength and style can exist together. Not only is this model available in six different trim levels, but it also comes in ten different package options, all with various features. We love this model because of its diversity. There are so many ways you can customize this truck, both in performance and visual appeal.

Are you convinced that this is the right model for you? Check out the 2023 Ram 1500 at your local dealership to truly see what it’s made of. Once you test drive it and see its features in person, any doubts you may still have will fade away. There are a lot of Ram variations out there, so just be sure to specify your preference to the salesperson. Now get out there and start your journey with your newest investment. You won’t regret it.