Car Buyer Labs

Car Buying Advice, Tips, and Reviews

A red 2023 Subaru Impreza is shown from the side in a garage.

The 2023 Subaru Impreza Buyer’s Guide

When you’re in the market for a sedan, there are few out there that have the features quite like the Subaru Impreza. After all, with standard all-wheel drive, sedan and hatchback models available, and an ultra-affordable price, how can you go wrong? Many drivers choose Subaru vehicles for their journeys due to the fact that the brand has some of the highest resale values in the industry, as well as an exceptional reputation for driver satisfaction. If you’re wondering whether a new Impreza may be the right choice for you, you’ll want to check out our 2023 Subaru Impreza buyer’s guide. You may just find that the Impreza offers everything you’re looking for in your daily drive and beyond.

About the Impreza

The Impreza has been a part of the Subaru lineup since 1992 and is currently in its fifth generation. Over the years, this sedan has undergone boosts in its performance, with more powerful engine options, as well as more comfortable interiors, with the addition of cozy materials and an overall better layout. It has gotten more modern and more in tune with what drivers are looking for in their vehicles. The hatch replaced the wagon version in the early 2000s, and in the years that followed, the Impreza became longer and better equipped to handle passengers, offering them an intense level of comfort. Its last redesign in 2017 placed this fan favorite on a new platform, which allowed the Impreza to offer a more controlled and smoother ride with better rigidity to enhance its overall safety on the road.

The Subaru Impreza stands out in the crowd, especially new models, which showcase impeccable standard all-wheel drive characteristics, a well-laid-out cabin, and Subaru durability coursing through it. Equipped with some of the industry’s most advanced safety and assistance features via its EyeSight suite, the Impreza is ready for anything. Plus, its 2.0L Boxer four-cylinder engine paired with a continuously variable transmission delivers an exciting ride with refined driving dynamics and exceptional handling and steering precision. The Impreza is an all-around great car that has drivers coming back for more, and with 94% of Subaru vehicles still on the road after ten years, the level of reliability you’ll get to enjoy is unrivaled.

Comfort and Convenience

Subaru is known for its modern interior spaces with simple yet refined materials and plenty of room for all on board to enjoy a cozy ride. Seven trims are available in the 2023 Impreza lineup, and as you move up these trim levels, you’ll get to experience more luxurious features, like leather-trimmed upholstery, an available power moonroof, and a dazzling 8-inch touchscreen display. Sport trims feature comfortable Sport Cloth upholstery to deliver a more athletic appeal to this daily driver. With an all-weather package available with heated seats and more in its variety of trims, staying warm and comfortable on your journey will be easy in this Subaru staple.

Speaking of getting comfortable inside the Impreza, you’ll find a number of convenience features to enhance the experience, no matter where you’re heading. An automatic climate control system in higher-level trims ensures that you’re comfortable, no matter if it’s cold and windy outside or balmy and humid. Plus, with the available STARLINK navigation system, finding your way to any destination is effortless. Keyless entry, push-button start, WiFi capabilities, and brilliant LED Steering Responsive headlights add a level of functionality to the Impreza that is unparalleled. When you’re searching for a vehicle that offers a number of comfortable appointments, as well as convenience features to add value to your drive, you’ll find it all in the impressive Impreza.

A close up shows the driver side headlight on a blue 2023 Subaru Impreza.

An Array of Innovative Safety Features

Some vehicles in the industry are highly regarded as safe and secure on the road, and Subaru vehicles are recognized as some of the best on the market. As we mentioned before, the Impreza sits on a more rigid platform with a low center of gravity to enhance its durability and control on the road. It has scored a five-star safety rating from the National Highway Traffic Safety Administration and has been an Insurance Institute for Highway Safety Top Safety Pick for 15 years straight, which means that when you want a safe vehicle, you’ll want to make the Impreza a top contender.

The Impreza is armed with Subaru’s EyeSight driver assistance technology, which boasts features like adaptive cruise control, pre-collision braking, lane keep assist, and many more helpful options to keep you safe, no matter what lies ahead on the road. Pre-collision throttle management helps to reduce the impact of a crash by detecting potential threats in front of you and reducing its power accordingly to minimize damage. Dual color camera systems are also in place to help you stay focused on what surrounds you on the road, and from blind-spot detection to rear cross-traffic alert, the Impreza has your journey covered from every angle.

STARLINK Safety & Security provides easy access to features like SOS emergency assistance and roadside assistance so that no matter what, you know you have help, even in unfortunate circumstances. Knowing that the Impreza is armed with standard Symmetrical All-Wheel Drive is a major factor in its popularity, as this system optimizes traction and control in any environment. Perfect for those frequently traveling through inclement weather or uneven terrain, this groundbreaking system delivers the peace of mind drivers are looking for in their everyday rides.

Versatile Cargo Management

In addition to being incredibly cozy with various quality materials in its roomy cabin, the Impreza is also ready to handle any travel belongings accompanying you on your journey. Delivering 12.3 cu.ft. of trunk space in its sedan and up to 55.3 cu.ft. of space in its 5-door hatchback, handling your cargo is a breeze inside this spacious model. Plenty of storage options can be found in its cabin, as well as 60/40 split-folding rear seats to allow you to accommodate more gear, making the Impreza perfect for families, adventurers, and many other drivers with varying travel needs.

Rear-seat headroom of 37.2 inches and legroom of 36.5 inches makes it easy to fit more passengers inside with ease, allowing the Impreza to appeal to virtually any driver. The level of versatility that can be found in this Subaru favorite is what consistently draws drivers to it, further solidifying its place at the top of the sedan market.

Biking cargo is shown in the trunk of a 2023 Subaru Impreza.

The 2023 Subaru Impreza Is Ready to Impress

If you’re looking for a vehicle that won’t let you down and offers a level of safety and reliability you won’t find elsewhere, the Subaru Impreza is a surefire winner. It’s loaded with standard safety and AWD features that propel it to the head of its class. Whether you’re a family traveling with precious cargo and kid-friendly gear or a daily commuter who yearns for more comfort in their ride, the Impreza delivers. It showcases the legendary Subaru reputation, which is reason enough to choose this trusted model when ride quality is a priority.

So, check out this model at your local dealership and see why so many drivers are choosing a Subaru to accompany them on all their driving adventures. Not only is the Impreza one of the most trusted models in the Subaru inventory, its reasonable price point and slew of standard features make it a tried-and-true favorite for the daily driver. When you want to elevate everything about your journey, it’s easy to do when you trust in the Impreza to lead the way.