Car Buyer Labs

Car Buying Advice, Tips, and Reviews

One of the more popular Kia SUVs for sale, a blue 2023 Kia Soul, is shown parked in a garage.

The 2023 Kia Soul Makes Your Daily Drive Affordable

According to first-quarter stats from Experian, the average monthly car payment for 2023 is $725. Can you imagine paying that every single month? That’s almost the price of a studio apartment in a small town. Gone are the days when things were fairly priced, and from groceries to housing, daycare to travel, we’re spending more money than ever on some of the most basic necessities in life. If you need a new car, you may be completely overwhelmed by the current prices, but the good news is that there are still some reasonably priced models available, loaded with phenomenal features and high levels of dependability.

One of these models is from Kia, and if you’re on the hunt for a new vehicle, you should check out high-quality Kia SUVs for sale, namely the 2023 Kia Soul. This subcompact SUV isn’t just fun to drive with its quirky design and desirable features, it’s also highly affordable—in more ways than one. Let’s find out why more cost-conscious drivers gravitate toward the Kia Soul when they want to stretch their dollar further without settling when it comes to their everyday travel companion.

An Energetic and Efficient Engine

Every driver knows that gas prices have been chaotic for a while now, and the last thing you want to worry about is spending your entire paycheck just to fill up your vehicle. The great news about the 2023 Kia Soul is the fact that this affordable traveler is incredibly good on gas, which means that you’re able to enjoy your time on the road, even when a little unexpected traffic pops up along the way. The Kia Soul gets an estimated 35 MPG on the highway and 29 MPG in the city for fuel efficiency, which makes it ideal for any travel situation you need to handle on any given day. You can thank its 2.0L four-cylinder engine for this impeccable fuel economy, which is standard across all 2023 Soul trim levels. It’s paired with a continuously variable transmission, which maximizes the feeling of the drive, making its ride quality exceptional.

Not only is the Soul able to travel longer distances between trips to the gas station, but it’s also able to deliver an exciting ride thanks to 147 horsepower propelling you forward, making the most out of your time behind the wheel. With its lively engine and smooth driving dynamics, settling into your experience is effortless with this Kia favorite, making it the ideal option for those who demand an enjoyable and efficient ride. Getting to take advantage of savings at the pump without compromising on ride quality makes the Kia Soul so highly sought-after by those concerned about saving money on the road.

Versatile and Affordable

The 2023 Kia Soul caters to a variety of different drivers, so whether you’re looking for a vehicle that’s suitable for a small family or one that can take you on a commute like nobody’s business, the Soul excels at whatever challenge you throw at it next. This level of versatility sets it apart from its rivals in the industry, allowing it to have a place in every type of travel scenario. Take families, for example, who are looking for ample space inside for passengers and cargo, as well as a safe and confident ride. The Soul can effortlessly meet these needs, with a cozy cabin, favorable legroom, and up to 62.1 cu.ft. of cargo space, which surpasses rivals like the Subaru Crosstrek. Plus, with state-of-the-art safety systems in place, the Soul is watching out for you at all times.

If you’re a daily commuter, chances are you need a vehicle that’s easy to maneuver through packed city streets and into those challenging parking spaces outside the office. With the Soul’s compact size, navigating anywhere is a breeze, and with its comfortable cabin ambiance, marked by premium materials, a 10-way power-adjustable driver’s seat, and more available features, enjoying the ride is a given. From running errands around town to venturing out on a road trip, the Soul can handle it all, and what’s more, is that you’re able to enjoy this level of versatility for an affordable price. With a starting price under $20,000 MSRP, taking advantage of a great ride, no matter what your travels entail, makes the Kia Soul the perfect model for those who are concerned about price.

The black interior of a 2023 Kia Soul, including the wheel and dashboard, is shown.

Highly Reliable Day After Day

We both know there are vehicles in the industry that just don’t hold up over time and require frequent maintenance to keep them moving forward. This can end up costing you in the long run, but when you drive a Kia Soul, you won’t have to worry about this. There’s a reason the 2023 Kia Soul is a recipient of J.D. Power’s Residual Value Award, and that’s due to its reputation for holding its value over time. This award isn’t given to just any vehicle, so to receive this means that the Soul has something very beneficial to offer drivers, and that’s quality. Kia vehicles are known to exhibit excellent dependability so you won’t have to worry about spending excess amounts of money fixing your vehicle when you trust your journey to a Soul.

To enhance the Soul’s appeal even further, Kia is known to showcase one of the best warranties in the industry, so even if there is an issue, you’re covered. With a best-in-class 10-year/100,000-mile warranty, the Kia Soul offers drivers a brilliant ride with unmatched peace of mind during every mile of the journey. If you’re concerned about the cost of maintenance, rest assured that with the Soul’s reputation for reliability, paired with its excellent warranty, saving money on maintenance is easy when you’re driving this trusted vehicle.

Fabulous Features Inside

You may assume that since the Soul is very affordable it’s not able to offer you the features you require during your daily drive. Surprisingly for many drivers, the Soul is loaded with standard and available features to make a serious impact on any type of ride you have ahead of you; whether it’s tech and safety or design that’s on your mind, the Soul prioritizes it. Take technology, for example, as the Soul can be loaded with a 10.25-inch touchscreen display to intensify your experience on board. You’ll also find available wireless charging capabilities, smartphone integration, a Smart Key that allows you to lock and unlock your doors from your phone, and more innovative features.

Safety and assistance tech is found in abundance as well, with access to everything from blind spot assistance to Smart Cruise Control, lane-keeping systems, and more helpful features to add security to your drive. For those of us who prioritize comfort on board, the Soul can be adorned with high-quality appointments to add to our experience, especially as we move up its trim levels. From heated front seats and a leather-wrapped steering wheel to ambient lighting and a Harman Kardon premium sound system, plus other available features, the 2023 Soul is one engaging machine.

A blue 2023 Kia Soul is shown parked on a street.

Get More for Your Money with the 2023 Kia Soul

From saving money at the dealership to saving at the pump and on long-term or routine maintenance, the 2023 Kia Soul helps drivers stick to a budget in so many ways. This is why, if you’re concerned about price, the Soul makes it easy to park a well-rounded, affordable, and inspiring vehicle in your driveway without the stress of how you’re going to pay for it. The Soul offers so much to the drive that rivals can’t come close to, and whether you’re concerned about ride quality or safety, comfort or convenience, the Soul works diligently to ensure that every aspect of your ride is covered. That’s something most car companies can’t brag about these days and one more reason so many drivers are taking a closer look at the Kia lineup.