Car Buyer Labs

Car Buying Advice, Tips, and Reviews

A red 2020 Kia Soul is parked with a hill in the distance.

The 2020 Kia Soul Appeals to Everybody

Those who are familiar with the 2020 Kia Soul may assume that it appeals to customers who are seeking a small ride on a budget. Sure, this is true, but the vehicle is also capable of appealing to a long list of driver types.

For instance, if you’re seeking some power from your next car, the 2020 Kia Soul will do the trick. Are you looking to keep your passengers entertained and safe? The 2020 Kia Soul will also deliver in this regard. The compact vehicle can ultimately endear itself to any type of car buyer, and this emphasizes why the Soul is one of the most versatile vehicles in its class.

Below, we explored what type of car buyers the 2020 Kia Soul would appeal to. Take a look to see if you match up with any of these buyer-types, and you’ll then understand why this compact vehicle is actually the perfect choice.

Power Fans

If you like hitting the open road, then the 2020 Kia Soul will be a logical target. Despite being of smaller stature, the vehicle still manages to deliver a whole lot of power via the two available engine offerings.

The 2.0-liter four-cylinder engine is capable of cranking out up to 147 horsepower and 132 pound-feet of torque, which should be more than enough muscle to overcome your fellow drivers. Plus, even with this impressive amount of muscle, this engine is also able to deliver up to a 31-mile-per-gallon highway fuel efficiency, allowing you to save some extra cash at the gas station.

Are you looking for even more power? While it may be confusing, it might be a better idea actually to opt for the smaller engine offering. The 1.6-liter turbocharged engine cranks out an incredible 201 horsepower and 195 pound-feet of torque, meaning you’ll be able to zoom down the highway with ease. Despite all of this power, the engine will also promise up to a 32-mile-per-gallon highway fuel efficiency. This engine offering is paired with a seven-speed DCT transmission, providing you with unmatched versatility as you’re zooming down the open road.

A black 2020 Kia Soul is driving through the desert.

Engineers recognized the performance prowess of the vehicle, and that’s why they decided to design the all-new Soul like a stylish racer. The front and rear fascia help to emphasize the Soul’s sportiness. The LED headlamps and 18-inch alloy wheels will leave other drivers gawking at your new ride. The 2020 Kia Soul would never be confused with a sports car, but engineers still did an excellent job of boosting the cosmetics.

This sentiment also works its way into the inside of the vehicle, especially the GT-Line variation of the vehicle. The black and red interior provides a surprising amount of style, while the available paddle shifters mean you can switch between gears with absolute ease.

Consumers probably aren’t expecting the 2020 Kia Soul to provide a whole lot of muscle, but the vehicle can still appeal to those who are seeking their need for speed.

The Entertainer

There are times (especially during those long road trips) when drivers just want to be left alone. However, when you’re traveling with a car-full of people, that can be easier said than done. That’s when “The Entertainer” needs to take over, and the 2020 Kia Soul will provide you with all of the technology and features you could possibly need.

Drivers can easily entertain via the 10.25-inch HD touchscreen, which provides quick and easy access to the radio or a long list of applications. Do your children want to listen to their favorite songs via their smartphone? Thanks to the Apple CarPlay and Android Auto compatibility, you’ll easily be able to stream that music through your car’s speakers. If you or your younger passenger wants to keep that smartphone juiced, that can easily be done thanks to the wireless charging dock. The touchscreen even includes an intuitive navigation system, providing the driver with that extra peace of mind.

Speaking of the music, all of your passengers will appreciate the 10-speaker Harman Kardon audio system, which provides an immersive listening experience. The 640-watt system also includes an amplifier and subwoofer, allowing you to really jam out. There’s even mood lighting, including a “Party Time” feature that will turn your car into a traveling dance party. Talk about entertainment, right?

In any other vehicles, the driver would likely be hounded by questions of “are we there yet?” Fortunately, when you’re traveling in the 2020 Kia Soul, you’ll have the ability to keep all of your occupants entertained at all times.

The Concerned Driver

Are you constantly fretting about your safety while you’re on the road? Well, you’ll have nothing to worry about when you’re behind the wheel of the 2020 Kia Soul. This fantastic compact car is fully-equipped with a number of functions that will keep you safe and secure.

The vehicle includes several functions that will help drivers avoid collisions altogether. The Blind-Spot Collision Warning system and Lane Keeping Assist System will be especially helpful on the highway, assuring that drivers are remaining out of harm’s way. The Forward Collision-Avoidance Assist system relies on radar to determine when a collision is imminent, and it can apply the brakes to lessen the impending impact. There’s also a Forward Collision Warning that will provide that warning before you even recognize the danger.

If you do find yourself in an accident, the 2020 Kia Soul has been built to keep you and your passengers safe. The high-strength steel body will absorb much of the dangerous energy, keeping it away from the occupants. Meanwhile, the extensive airbag system will provide the necessary amount of protection during a crash, preventing any vicarious injuries.

In other words, there’s no need to worry when you’re behind the wheel of the 2020 Kia Soul. That’s because the compact vehicle assures that you’re in the best of hands at all times.

A red 2020 Kia Soul is driving in the rain.

The Mover

Do you find yourself constantly switching apartments? Are you obligated to help your family or friends move? Do your daily trips require you to travel with a whole lot of cargo? Well, “Mover,” that will be plenty easy in the 2020 Kia Soul.

The Soul has plenty of roomy, providing you and your passengers with 102.2-cubic-feet of space to stretch out. However, if you’d rather, you can capitalize on the abundance of cargo space. The vehicle delivers 24.2-cubic-feet of space when the rear seat is upright, but drivers can unlock up to 62.1-cubic-feet of space when those rear seats are hidden.

Best of all, engineers designed the vehicle to make it incredibly easy to maneuver. The 60/40 split-folding great seats can easily be hidden, meaning you’ll have no issues of fitting all of that cargo. There’s also an available dual-level cargo board, allowing your interior to stay flat when you’re moving any cumbersome, longer pieces of luggage.

So, if you’ve (unintentionally) taken on the moniker of “The Mover,” there’s no need to worry. That’s because your new compact vehicle will provide you with more-than-enough space to fit all of that cargo.

The 2020 Kia Soul clearly appeals to more than those seeking an inexpensive compact vehicle. Rather, if you’re seeking a vehicle that delivers a unique combination of performance, safety, technology, and roominess, you’ll be hard-pressed to find a vehicle that provides more versatility than the Soul.