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A silver 2023 Toyota Prius is shown parked near a motel.

Does the Environment Concern You? Check Out the 2023 Toyota Prius

If you’re concerned about the condition of our environment, you’re not alone. The idea of a sustainable future has permeated almost every corner of our world. We’ve seen some dire predictions about our future if we don’t take better care of the environment during the next two decades, so you may be wondering how you can help assure a better future. One of the main ways you can step in is with what type of vehicle you drive, and the 2023 Toyota Prius is the answer to your concerns. Its hybrid nature provides better fuel efficiency without having to rely entirely on an electric battery and finding charging stations. Before long, EVs will be more workable as the amount of charging stations increase. We’re not there yet, though, so the Prius becomes a great option, offering the best of both worlds.

That the Prius is part of the Toyota lineup is also noteworthy. Toyota has made a pledge to become carbon neutral in its factories by 2035. By 2050, the company hopes to completely eliminate any CO2 emissions from its vehicles. With luck, Toyota may even hit these goals sooner than that. Toyota has also joined the Clean Energy Buyers Alliance, a group that has invested in clean energy solutions for our future, making clear that they are taking their pledges seriously. So if you feel responsible for the environment, buying from Toyota might help, as you know you’re buying from a company that has been trying to do the right thing for our climate.

A silver 2023 Toyota Prius is shown parked on a driveway.

Prius Origin Story

In order to understand the present, we have to look to the past. The current Prius would not be what it is without the evolution the car has gone through over the past few decades. Its history also shows that it’s long been a vehicle for the environmentally conscious produced by a company that has seen the future.

While the Prius first hit the market in 1997, its origin goes back to 1993, when Toyota began to examine how to make a more fuel efficient, environmentally friendly vehicle. Motivated by the coming new millennium, Toyota wanted to craft a car that would reinvent the automobile in terms of how it’s powered. The result was the initial sketches of what would become the Prius.

At the time it was introduced, the Prius was revolutionary, the first hybrid vehicle of its kind. It gained a reputation as a fashion statement for those who wanted to appear to care about the environment, as well as maximize fuel efficiency. Its egg-shaped styling was also unusual, and controversial for its time.

Over the next two decades, the Prius gained a reputation for itself. At first, naysayers downplayed it, saying a hybrid would never catch on. Yet by the end of the 2000s, the American government admitted that it was one of the best vehicles available for anyone concerned about sustainability. Slowly but surely, the Prius defeated all naysayers. Slowly but surely, the Prius has evolved from being revolutionary, to commonplace, to even a little bit of a throwback these days, as so many other more mainstream hybrid vehicles are available, including some by Toyota.

The Modern Prius

Now the Prius is in its fourth generation. It’s not only performing better than ever, it’s also looking better than ever, with a sleek design that makes it the envy of the road.

The Prius remains one of the most climate friendly vehicles on the market. The 2023 model leaves almost all other cars in the dust on fuel efficiency alone. This vehicle has an eye-popping 57 combined MPG rating, double the rating that most sedans receive. Not only will this help the environment thanks to less fuel use, it will also make a positive impact on your bank account. Long term, your savings will be considerable. Add to that the fact that the Prius starts off at a very affordable sticker price, starting at $27,450. You’ll be making just as wise an economic decision as you are an environmental decision.

What enables the Prius to have such great fuel efficiency? One answer is that it has multiple driving modes. Power Mode can be activated when you want fast acceleration, and you can then activate Eco Mode when you want to conserve. You can also opt for EV Mode, which will let you rely entirely on the Prius’ battery, using no gasoline whatsoever for up to 44 miles. These options don’t just help with efficiency, either. If you’re not certain you’ll be near a charging station anytime soon, then you can use Normal Mode, utilizing the gas engine to keep the hybrid battery topped off. If you do think you’ll be able to charge soon, then engaging EV Mode will help you save the environment and your wallet all at once. Adaptability is central to the Prius’ success, and that’s a main reason why it has stayed a strong seller for more than two decades. As charging stations grow across the country, you may find yourself using EV mode more regularly before long.

What’s under the hood also matters for fuel efficiency. The lithium-ion battery stores 13.6 kilowatt-hours of power, a 76 percent increase in all-electric range over the previous generation. Combined with the 2.0L four-cylinder engine, and you get a total of 196 horsepower when driving in hybrid mode.

Sleek New Design

The new 2023 Toyota Prius looks a lot better than it once did. You won’t have to sacrifice style for sustainability anymore. Not only does it look sleek and strong, its aerodynamic design gives it an advantage when it’s speeding down the highway as drag will be reduced. The 19-inch alloy wheels also add a level of strength to the Prius’ exterior, making your hybrid look like it can conquer the road.

This hatchback also provides plenty of storage space, making it a functional ride for reasons besides being environmentally friendly. With the back seats up, you still have 20.3 cubic feet of cargo space, meaning your Prius can do some work for you. There’s an available sunroof, if you want to let a little more light into the interior. Add to that the memory function in some trims’ seats, and you’ll be cruising in style and comfort.

Early Prius designs were scoffed at as less attractive than the gas powered alternatives, and underpowered compared to other sedans on the market. No one can say that anymore. Both inside and out, the Prius can go head-to-head with sedans and hatchbacks for style, comfort, and power.

A silver 2023 Toyota Prius is shown driving on a road from an aerial view.

Adapting to the Future

As charging stations become more common across the United States, your Prius will be able to adapt as you can engage EV mode more often. This means your current purchase of a Prius will pay dividends down the line. You won’t have to worry about it becoming obsolete due to changing conditions. For the environmentally conscious driver, the 2023 Prius will be a rewarding, ethical ride that will let you help the climate while also augmenting your own driving life for the better. You will also know that in the future, you can stick with the same brand thanks to Toyota’s climate pledge. This will make future purchases easier as you’ll know exactly where to go if you want a climate-friendly ride for when you take to the road.

Plus, when you’re in your Prius, everyone else on the highway will be well aware that you take the world around us seriously while also knowing you have a good sense of style.