Evolution happens in every industry, including car dealerships. Whether they’re located in Boston or Cincinnati, all car dealerships have to keep up with changes in society. As such, trends emerge annually that change the way dealers help the public discover and purchase new and pre-owned vehicles. In 2018, many of the same trends that occurred […]
Author: Angelique Caffrey
How Chevrolet Wooed Buyers During the Great Depression
Between 1929 and 1939, the United States experienced bleak economic prospects across a multitude of industries. Families once prosperous found themselves pinching pennies so hard that their fingers practically touched. Yet somehow, Chevrolet was able to consistently snag around a quarter to a third of the car-buying market during this challenging period. What was the […]
Are You Making These Tragic Truck Buying Mistakes?
Let’s just say that we’ve all been there: We’ve driven off the dealership lot and wondered if we did everything the right way. It’s human to wonder. And it’s even more human to realize later that we could have avoided missteps with a little pre-planning. The next time you have your eyes set on a […]
Dealers, Get Ready: Generation Z Leans Toward Used Cars
Generation Z is no longer a group that’s toddling around in diapers or goofing off on the playground monkey bars. As more GenZers become teenagers and young adults, they’re making their presence known – especially when making purchases such as new versus used cars. Like Millennials, Generation Z has its own distinctive characteristics, and many […]